Why we do it

Complex choices, made clear.

The Vivid Platform has been built to help landowners make decisions. With growing climate uncertainty, the removal of state subsidies and increasing price volatility, the way forward can look complex and daunting.

Landowners need a tool to help them plan, seeing the impact of any agricultural or infrastructure changes on the landscape and on its financial and environmental outcomes. What would be the impact of climate change or extreme weather events, crop price fluctuations or rising input costs?

Vivid Systems will show you a vision of that future. Walk around your farm as it would look next year, or in five years, and see what effect any changes will have on your economics, your environment and your business resilience. It is the closest thing to a crystal ball that technology can offer.

The Origin

Vivid grew from recognising that change was being forced on landowners. Gone are the days of a secure, state-backed income and predictable weather patterns. Now farms face the unknown, prey to volatile market forces and extreme weather events.

The way ahead is complex and full of risk, so we set out to create a tool that helps you navigate it. AI and machine learning offer an opportunity to import and sort vast quantities of data and make sense of it all.

The Mission

To make complex landscape information accessible through intuitive visual tools and rigorous analysis. We enable stakeholders to collaborate, evaluate interventions and give decision-makers a clear, informed basis for action.

The Vision

A future where shared understanding and collaboration guide how land is managed. We aim to support farmers through the maze of options, offering a path towards sustainable economic viability. Likewise, we can help to promote environmental programmes at a national scale, helping organisations improve landscapes across millions of acres.