Who we are

The people behind Vivid.

We built Vivid so that everyone with a stake in how land is managed can see the same picture, and decide together.

Our team

Meet the team.

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David Jackson

Head of Finance

David had 20 years' experience in banking and private equity before joining Vivid in 2020. He switched to the agricultural sector in 2016, buying a farm in the west of the UK and studying for a master's degree in sustainable agriculture.

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Daniel Larn

Head of Innovation

Daniel is an experienced survey professional, with 10 years working in offshore oil and energy. His specialisation in geospatial data analysis and systems modelling led him to join the Vivid team in 2019, with our main research site being his family farm in Durham.

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Team member name

Role or title

A short personal bio goes here: two or three sentences on background, expertise and what they bring to Vivid.

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Team member name

Role or title

A short personal bio goes here: two or three sentences on background, expertise and what they bring to Vivid.

Placeholder headshot

Team member name

Role or title

A short personal bio goes here: two or three sentences on background, expertise and what they bring to Vivid.